Technical SEO is the foundation everything else rests on. You can have the best content in the world, but if your site is slow, not crawlable or structurally wrong, Google won't reward you.
Core Web Vitals: the numbers that matter
LCP (Largest Contentful Paint): measures loading time of largest visible element. Target: <2.5s. CLS (Cumulative Layout Shift): measures unexpected layout shifts. Target: <0.1. INP (Interaction to Next Paint): replaced FID in 2024. Measures site responsiveness. Target: <200ms.
Structured Data (JSON-LD)
Most useful types for a digital agency: Organization, Service, Article, FAQPage, BreadcrumbList.
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