The average e-commerce conversion rate is between 1% and 3%. If yours is below 1%, there's a technical or structural problem to solve.
The 5 most common causes of low conversion
1. Site speed
Google showed that every second of loading delay reduces conversions by 7%. If your site takes more than 3 seconds on mobile, you're losing sales.
2. Checkout too long or complicated
Every step of the checkout is an opportunity to abandon. The ideal checkout is 1-2 steps with mandatory guest checkout, multiple payment methods, and a clear progress indicator.
3. Lack of trust signals
Essential trust signals: verified reviews, security badges, clear return policy, real visible contacts, explicit delivery times.
4. Poor mobile experience
Over 60-70% of e-commerce traffic comes from mobile. Check zoomable product images, sticky "add to cart" button, and optimized form keyboards.
5. Unclear pricing and offer
Price ambiguity kills conversions. Show total price including VAT, explicit shipping costs, and highlighted savings.
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